11 markets · 178 retailers · updated daily
Europe's promotions,
measured.
We track who is discounting, how deep and for how long across European e-commerce, and read the national press to see what is coming next.
Promo Heat, Europe
52+14Our daily 0–100 index of promotional activity. Change shown vs last week.
Our indices
Numbers nobody else publishes.
Each headline figure is free to read and quote. The breakdown by market, category, retailer and day is in Pro.
▲ 14vs last week
Multi-year daily historyEarly accessPromo Heat 82/100
Full ranking with scoresEarly accessof the advertised discount holds up against the 30-day prior price
Score by retailer and categoryEarly accessmedian head start before 27 Nov
Start date per retailerEarly accessRanking
Where it's hottest today.
Coming up
The promo calendar.
- TBA–
Singles Day (11.11)
Date to be announced · All markets
- TBA–
Black Week
Date to be announced · SE · DE · PL · NL · BE · IE · UK
- TBA–
Black Friday
Date to be announced · All markets
- TBA–
Cyber Monday
Date to be announced · All markets
Dates come from retailer announcements and national press across 11 markets.
Insights
What the data says.
Insight · 24 Oct 2026Sample
Singles Day comes to Europe: what to watch on 11.11
Born in China, 11.11 is now a fixture for European marketplaces and fashion players. Here is what we will track across eleven markets.
PL · ES · IT · FR · DE · 1 min read
Insight · 22 Oct 2026Sample
Black Friday 2026 falls on 27 November. Black Week will start much earlier
Across Europe the single day has become a season. We map when each market starts, and where the deepest discounts land.
SE · DE · PL · NL · UK · 1 min read
How it works
From storefronts to signals.
Observe
Every morning we visit the public homepages and deal pages of the retailers we track and record which promotions are live, their dates and their discounts.
Anticipate
We read national newspapers and trade press in each market's language to spot campaigns before they launch.
Measure
Observations become indices: Promo Heat, Real Discount, Early Bird and more. Versioned, documented and comparable across markets.
The Daily Brief, 08:30 CET.
What moved in European promotions yesterday, in three minutes. Free.