Indices
Seven numbers for the European promo market.
Each index answers one question, has a public methodology and a version number. The headline value is free to quote with attribution; the breakdowns and history are in Pro.
Promo Heat Index
How hot is promotional activity right now?
- Scale
- 0–100, daily
- Built from
- Share of retailers on promotion, number of live campaigns, discount depth
- Free
- Today's value for Europe and each market
- In Pro
- Multi-year daily history
- Breakdown by market × category × retailer
- Alerts when a market moves
Deal Barometer
Which country is Europe's deal capital this month?
- Scale
- Ranking of 11 markets, monthly
- Built from
- Composite of the indices below
- Free
- The top market each month
- In Pro
- Full ranking with scores
- Component breakdown
- Month-on-month movement
Promo Heat 80/100
Full ranking with scoresEarly accessReal Discount Score
How much of the advertised discount is real?
- Scale
- 0–100%
- Built from
- Advertised price vs the lowest price of the prior 30 days (EU Omnibus rule) and our own price history
- Free
- European headline score
- In Pro
- Score by retailer and category
- Worst offenders list
- Event-by-event comparison
Early Bird Index
How many days before the official date do retailers start?
- Scale
- Days, per event
- Built from
- First promotion date vs official event date
- Free
- Median head start per event
- In Pro
- Start date per retailer
- Year-on-year creep
- Market comparison
Event Lift
How much does an event raise activity over a normal week?
- Scale
- × multiple of baseline
- Built from
- Promo Heat during the event vs the trailing 8-week baseline
- Free
- Headline lift per event
- In Pro
- Lift by market and category
- Multi-year event history
- Post-event decay curves
Marketplace Pressure Index
How much promotional voice do global marketplaces take from local retailers?
- Scale
- 0–100
- Built from
- Share of promotions and discount depth by retailer type (Amazon, Temu, SHEIN, AliExpress, eBay vs local)
- Free
- European headline value
- In Pro
- By market and category
- By marketplace
- Multi-year trend
share of promo voice taken by global marketplaces
By market and categoryEarly accessHype Gap
Did the news buzz match what retailers actually did?
- Scale
- −100 to +100
- Built from
- News signal volume vs measured promotional activity
- Free
- European headline value
- In Pro
- By market and event
- Source-level news signals
- Weekly history
Quote us, link us.
Journalists and analysts may cite any headline value with a link to this page. For breakdowns, history, data feeds and custom baskets, join the Pro early-access list.