Daily Brief 路 4 Nov 2026 路 2 min read
Up to 75% off games, 23 days early: PlayStation opens Black Friday in five markets
PlayStation Store starts its Black Friday sale today in the UK, Ireland, France, Germany and Spain, more than three weeks before the day itself. Singles Day comes first, seven days from now.
By the Dealmeteo research desk 路 Reviewed by a human editor
PlayStation Store opens its Black Friday sale today, 4 November, with up to 75% off games in the United Kingdom, Ireland, France, Germany and Spain. That is 23 days before Black Friday on 27 November.
Gaming goes first
One platform, one start date, five markets, according to IGN. This is an announced offer: the 75% is a ceiling, not an average.
The early-start calendar fills in
Today 12 retailers in 8 markets showed a Black Friday or Black Week label on their own sites, against 11 yesterday. Dated starts keep coming. In France, Ouest-France reports that Boulanger opens its pre-Black Friday offers today. In Spain, Xataka says PcComponentes runs its Black Friday from 3 to 29 November. In Poland, Castorama starts its Black Week today, while Super Express reports a major Polish retailer announcing its Black Friday promotions.
Singles Day, seven days out
Singles Day on 11 November is led by marketplaces. Six retailers showed a Singles Day label today, Shein in five markets among them. AliExpress has announced 11.11 coupons of up to EUR 120 in Italy and Spain, and CCM reports it is promoting the event in France too.
Price claims under the spotlight
Scrutiny is rising. delamar.de reports that one in three online shops checked advertised false discounts around Black Friday. In the United Kingdom, UK Parliament says TikTok, Amazon and John Lewis declined to give evidence to MPs ahead of the event. An "up to 75%" claim is only as good as the reference price behind it.
What's next
Singles Day on 11 November, then Black Friday on 27 November and, in Spain, Cyber Monday on 30 November, which Carrefour has joined according to Trade y Retail.
Sources and method: Dealmeteo's daily readings of more than 150 retailers in 11 European markets on 4 November 2026, plus news from IGN, Ouest-France, Xataka, Super Express, CCM, delamar.de, UK Parliament, Telefonino.net, 20 Minutes and Trade y Retail. Retailer offers named in the press are reported, not observed. How we measure.
Sources
This analysis was drafted with AI tools from data collected by Dealmeteo, then reviewed and approved by our editor, who is responsible for its content. How we work