Better promo decisions, market by market.

Grow revenue

• Win the promo slots

  Show a retailer how competitors get visibility elsewhere, and negotiate yours.

  Data: Promotions by brand, retailer and market

• Category promo report

  Before and after every big event: who discounted what, how deep, and when.

  Data: Promo Heat, Event Lift, history since 2023

Protect margin

• Protect your price

  Spot a retailer selling your products below the line in one market before it spreads to others.

  Data: Discount depth by retailer and country

• Check promo funding

  You paid for a promotion: see if it ran, when, and at what discount.

  Data: Dated evidence of every campaign

Grow revenue

• Time every event

  Start Black Friday on the right day in each market, not when the noise peaks.

  Data: Early Bird Index, event calendar

• Find empty categories

  Promote where competitors are quiet instead of where everyone already shouts.

  Data: Promo Heat by category

• Answer the marketplaces

  Choose where to fight Amazon, Temu and Shein, and where not to.

  Data: Marketplace Pressure Index

Protect margin

• Discount just enough

  Stop at the market's depth instead of going deeper out of fear. One point less on a €10m promo turnover is €100k.

  Data: Average discount by category, market, event

• Skip events that don't pay

  Cut the minor events nobody really pushes.

  Data: Event Lift

• Omnibus compliance

  Check your own and your competitors' “was” prices against the 30-day rule before a regulator does.

  Data: Omnibus price check

Grow revenue

• Competitor alerts

  Get a message when a competitor starts a campaign or goes deeper.

  Data: Daily promo observations

• Pick your next market

  Choose where to expand, with the local event calendar that comes with it.

  Data: Deal Barometer, 11 markets

Protect margin

• Plan stock and shipping

  Order stock and book carriers knowing when each market peaks.

  Data: Event calendar, Early Bird, Event Lift

Grow revenue

• Spend on the right days

  Move ad budgets to the days and markets where promotions actually peak.

  Data: Daily Promo Heat, Event Lift

• React to the news

  Act in days when a competitor moves early or a rule changes.

  Data: News radar, Hype Gap

Protect margin

• Replace manual monitoring

  Stop paying analysts to screenshot competitor sites.

  Data: Reports and alerts

Grow revenue

• Read the quarter early

  See how hard a listed retailer is discounting, and when, before the results.

  Data: Daily series per retailer, year on year

Protect margin

• Margin pressure signal

  Spot markets where discount depth rises faster than last year.

  Data: Promo Heat and discount depth history