Daily Brief 路 5 Nov 2026 路 1 min read
22 days early: Black Friday is already open in Spain, France and Poland
Spanish, French and Polish retailers are not waiting for 27 November. PcComponentes runs its Black Friday to 29 November, Carrefour has a month-long plan, and Polish Black Week started about 15 days ahead of our estimate.
By the Dealmeteo research desk 路 Reviewed by a human editor
Black Friday falls on 27 November, 22 days from today. In Spain, France and Poland, retailers have already opened their campaigns, according to the press.
Spain moves first
PcComponentes has opened its Black Friday and will run it to 29 November, Noticias 3D reports. Compradicci贸n says MediaMarkt has brought the event forward with a Black Week, and El Mueble reports that Leroy Merlin started on 4 November.
France plans for a month
Carrefour Group has turned the event into a "Black Friday Month" that began on 2 November. Ouest-France reports an early Krups deal. France is also Europe's loudest market: 437 Black Friday news signals in seven days, the highest of any country.
Poland's Black Week runs ahead
Biedronka is already running Black Week sales, dlahandlu.pl reports, and Castorama began its own on 4 November, according to Trybunalski.pl. That is about 15 days before the 20 November start we had estimated for Polish Black Week.
Gaming spreads the furthest
The widest early start is in gaming. PlayStation Store's Black Friday offers have run in Germany since 4 November, TopTechNews reports, and the same launch is reported in the United Kingdom, Spain and France. PlayStation Store was named in 76 Black Friday news signals in seven days. In Italy, Engage reports that Unieuro is launching a "Celebrity Black Friday" campaign.
What's next
Singles Day comes first, on 11 November, then Black Friday on 27 November. The question from here to the day is whether early openers hold their discounts or save the deepest cuts for the day itself.
Sources and method: Dealmeteo's daily readings of more than 150 retailers in 11 European markets on 5 November 2026, plus news from Noticias 3D, Compradicci贸n, El Mueble, Carrefour Group, Ouest-France, dlahandlu.pl, Trybunalski.pl, TopTechNews, Engage and Drapers. Retailer offers named in the press are reported, not observed. How we measure.
Sources
This analysis was drafted with AI tools from data collected by Dealmeteo, then reviewed and approved by our editor, who is responsible for its content. How we work