When is Black Friday 2027?

Black Friday 2027: Fri, 26 Nov 2027 (set by rule).

Which countries celebrate Black Friday?

Of the markets Dealmeteo tracks, Black Friday applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.

When do Black Friday deals start?

Many retailers run promotions well before the day itself. We treat 1–30 Nov 2026 as the black friday season (an estimate).

Which country had the strongest Black Friday discounts in 2025?

On the Dealmeteo Promo Heat Index (0-100), Netherlands scored 100 during Black Friday 2025, the highest of the markets we measured; Sweden was the lowest at 58.

Event guide

Black Friday 2026

Black Friday 2026 falls on Fri, 27 Nov 2026 across 11 European markets. The date is certain (friday after the fourth Thursday of November).

Set by rule

Date: Fri, 27 Nov 2026; Friday after the fourth Thursday of November
Promo season: 1–30 Nov 2026; Black Friday season, our estimate
Markets: 11 of 11; 🇩🇪 🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇵🇱 🇳🇱 🇧🇪 🇸🇪 🇮🇪 🇵🇹

Calendar

Black Friday: the next editions

Black Friday 2026Fri, 27 Nov 2026Set by rule
Black Friday 2027Fri, 26 Nov 2027Set by rule
Black Friday 2028Fri, 24 Nov 2028Set by rule

Past editions

How hard did retailers discount for Black Friday?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025
Europe	80	80
🇩🇪 Germany	75	74
🇬🇧 United Kingdom	77	74
🇫🇷 France	80	75
🇪🇸 Spain	86	83
🇮🇹 Italy	91	84
🇵🇱 Poland	92	90
🇳🇱 Netherlands	84	100
🇧🇪 Belgium	92	–
🇸🇪 Sweden	59	58
🇮🇪 Ireland	86	82

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

The national press of our markets published 3,954 articles about Black Friday 2025, quoting a median discount of 50%.

FAQ

Black Friday: quick answers

When is Black Friday 2026?: Black Friday 2026 falls on Fri, 27 Nov 2026 across 11 European markets. The date is certain (friday after the fourth Thursday of November).
When is Black Friday 2027?: Black Friday 2027: Fri, 26 Nov 2027 (set by rule).
Which countries celebrate Black Friday?: Of the markets Dealmeteo tracks, Black Friday applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.
When do Black Friday deals start?: Many retailers run promotions well before the day itself. We treat 1–30 Nov 2026 as the black friday season (an estimate).
Which country had the strongest Black Friday discounts in 2025?: On the Dealmeteo Promo Heat Index (0-100), Netherlands scored 100 during Black Friday 2025, the highest of the markets we measured; Sweden was the lowest at 58.

Insights

Our analysis of Black Friday

All insights

Weekly · 1 Nov 2026

Black Friday is already on the homepage at 13 retailers in 10 markets, 26 days out

Four weeks before 27 November, three in ten of the European retailer sites we could read already carry a Black Friday label. Spain is the only market where we saw none, and Shein accounts for five of the 13.

4 min read

Deep dive · 1 Nov 2026

Black Friday is getting louder, and earlier: three years of headlines and our first readings

European press coverage of Black Friday more than doubled between 2023 and 2025, and stories about deals starting early grew faster still. On 31 October, the first day of our daily readings, Poland was already the hottest market.

PL · ES · IT · UK · FR · 4 min read

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.