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Event guide

Black Week 2026

Black Week 2026 runs 20–30 Nov 2026 across 7 European markets. This is our estimate (starts a week before Black Friday).

Estimate 
Date
20–30 Nov 2026
Starts a week before Black Friday
Promo season
The day itself
Markets
7 of 11
🇩🇪 🇬🇧 🇵🇱 🇳🇱 🇧🇪 🇸🇪 🇮🇪

Many retailers start a week or more before Black Friday and run to Cyber Monday.

Calendar

Black Week: the next editions

  • Black Week 202620–30 Nov 2026Estimate
  • Black Week 202719–29 Nov 2027Estimate
  • Black Week 202817–27 Nov 2028Estimate

Past editions

How hard did retailers discount for Black Week?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market20242025
Europe7878
🇩🇪 Germany7676
🇬🇧 United Kingdom7775
🇵🇱 Poland9186
🇳🇱 Netherlands8095
🇧🇪 Belgium93100
🇸🇪 Sweden6053
🇮🇪 Ireland8478

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

The national press of our markets published 2,265 articles about Black Week 2025, quoting a median discount of 50%.

FAQ

Black Week: quick answers

When is Black Week 2026?
Black Week 2026 runs 20–30 Nov 2026 across 7 European markets. This is our estimate (starts a week before Black Friday).
When is Black Week 2027?
Black Week 2027: 19–29 Nov 2027 (estimate).
Which countries celebrate Black Week?
Of the markets Dealmeteo tracks, Black Week applies in Germany, United Kingdom, Poland, Netherlands, Belgium, Sweden and Ireland.
Which country had the strongest Black Week discounts in 2025?
On the Dealmeteo Promo Heat Index (0-100), Belgium scored 100 during Black Week 2025, the highest of the markets we measured; Sweden was the lowest at 53.

Insights

Our analysis of Black Week

All insights

Weekly · 1 Nov 2026

Black Friday is already on the homepage at 13 retailers in 10 markets, 26 days out

Four weeks before 27 November, three in ten of the European retailer sites we could read already carry a Black Friday label. Spain is the only market where we saw none, and Shein accounts for five of the 13.

4 min read

Deep dive · 1 Nov 2026

Black Friday is getting louder, and earlier: three years of headlines and our first readings

European press coverage of Black Friday more than doubled between 2023 and 2025, and stories about deals starting early grew faster still. On 31 October, the first day of our daily readings, Poland was already the hottest market.

PL · ES · IT · UK · FR · 4 min read

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.