When is Sinterklaas 2027?

Sinterklaas 2027: 5–6 Dec 2027 (fixed date).

Which countries celebrate Sinterklaas?

Of the markets Dealmeteo tracks, Sinterklaas applies in Netherlands and Belgium.

Event guide

Sinterklaas 2026

Sinterklaas 2026 runs 5–6 Dec 2026 in Netherlands and Belgium. The date is certain (5–6 December, every year).

Fixed date

Date: 5–6 Dec 2026; 5–6 December, every year
Promo season: The day itself
Markets: 2 of 11; 🇳🇱 🇧🇪

Calendar

Sinterklaas: the next editions

Sinterklaas 20265–6 Dec 2026Fixed date
Sinterklaas 20275–6 Dec 2027Fixed date
Sinterklaas 20285–6 Dec 2028Fixed date

Past editions

How hard did retailers discount for Sinterklaas?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025
Europe	52	67
🇳🇱 Netherlands	52	67
🇧🇪 Belgium	53	–

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

FAQ

Sinterklaas: quick answers

When is Sinterklaas 2026?: Sinterklaas 2026 runs 5–6 Dec 2026 in Netherlands and Belgium. The date is certain (5–6 December, every year).
When is Sinterklaas 2027?: Sinterklaas 2027: 5–6 Dec 2027 (fixed date).
Which countries celebrate Sinterklaas?: Of the markets Dealmeteo tracks, Sinterklaas applies in Netherlands and Belgium.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.