When is Singles Day 2027?

Singles Day 2027: Thu, 11 Nov 2027 (fixed date).

Which countries celebrate Singles Day?

Of the markets Dealmeteo tracks, Singles Day applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.

Which country had the strongest Singles Day discounts in 2025?

On the Dealmeteo Promo Heat Index (0-100), Poland scored 88 during Singles Day 2025, the highest of the markets we measured; Sweden was the lowest at 61.

Event guide

Singles Day 2026

Singles Day 2026 falls on Wed, 11 Nov 2026 across 11 European markets. The date is certain (every year on 11 November).

Fixed date

Date: Wed, 11 Nov 2026; Every year on 11 November
Promo season: The day itself
Markets: 11 of 11; 🇩🇪 🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇵🇱 🇳🇱 🇧🇪 🇸🇪 🇮🇪 🇵🇹

Driven by AliExpress, Temu, Shein; strong in PL and ES.

Calendar

Singles Day: the next editions

Singles Day 2026Wed, 11 Nov 2026Fixed date
Singles Day 2027Thu, 11 Nov 2027Fixed date
Singles Day 2028Sat, 11 Nov 2028Fixed date

Past editions

How hard did retailers discount for Singles Day?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025
Europe	81	74
🇩🇪 Germany	76	65
🇬🇧 United Kingdom	71	75
🇫🇷 France	85	69
🇪🇸 Spain	91	75
🇮🇹 Italy	86	78
🇵🇱 Poland	93	88
🇳🇱 Netherlands	65	65
🇧🇪 Belgium	–	76
🇸🇪 Sweden	59	61
🇮🇪 Ireland	84	75
🇵🇹 Portugal	93	68

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

The national press of our markets published 3,064 articles about Singles Day 2025, quoting a median discount of 50%.

FAQ

Singles Day: quick answers

When is Singles Day 2026?: Singles Day 2026 falls on Wed, 11 Nov 2026 across 11 European markets. The date is certain (every year on 11 November).
When is Singles Day 2027?: Singles Day 2027: Thu, 11 Nov 2027 (fixed date).
Which countries celebrate Singles Day?: Of the markets Dealmeteo tracks, Singles Day applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.
Which country had the strongest Singles Day discounts in 2025?: On the Dealmeteo Promo Heat Index (0-100), Poland scored 88 during Singles Day 2025, the highest of the markets we measured; Sweden was the lowest at 61.

Insights

Our analysis of Singles Day

All insights

Weekly · 1 Nov 2026

Black Friday is already on the homepage at 13 retailers in 10 markets, 26 days out

Four weeks before 27 November, three in ten of the European retailer sites we could read already carry a Black Friday label. Spain is the only market where we saw none, and Shein accounts for five of the 13.

4 min read

Deep dive · 1 Nov 2026

Black Friday is getting louder, and earlier: three years of headlines and our first readings

European press coverage of Black Friday more than doubled between 2023 and 2025, and stories about deals starting early grew faster still. On 31 October, the first day of our daily readings, Poland was already the hottest market.

PL · ES · IT · UK · FR · 4 min read

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.