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Event guide

Dia da Mãe 2027

Dia da Mãe 2027 falls on Sun, 2 May 2027 in Portugal. The date is certain (the first Sunday of May).

Set by rule 
Date
Sun, 2 May 2027
The first Sunday of May
Promo season
The day itself
Markets
Portugal
🇵🇹

Calendar

Dia da Mãe: the next editions

  • Dia da Mãe 2027Sun, 2 May 2027Set by rule
  • Dia da Mãe 2028Sun, 7 May 2028Set by rule

Past editions

How hard did retailers discount for Dia da Mãe?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market202420252026
Europe80––
🇵🇹 Portugal80––

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

FAQ

Dia da Mãe: quick answers

When is Dia da Mãe 2027?
Dia da Mãe 2027 falls on Sun, 2 May 2027 in Portugal. The date is certain (the first Sunday of May).
When is Dia da Mãe 2028?
Dia da Mãe 2028: Sun, 7 May 2028 (set by rule).
Which countries celebrate Dia da Mãe?
Of the markets Dealmeteo tracks, Dia da Mãe applies in Portugal.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.