Easter 2028: 14–17 Apr 2028 (set by rule).

Which countries celebrate Easter?

Of the markets Dealmeteo tracks, Easter applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.

Which country had the strongest Easter discounts in 2026?

On the Dealmeteo Promo Heat Index (0-100), Poland scored 84 during Easter 2026, the highest of the markets we measured; Germany was the lowest at 28.

Event guide

Easter 2027

Easter 2027 runs 26–29 Mar 2027 across 11 European markets. The date is certain (good Friday to Easter Monday, moves with Easter).

Set by rule

Date: 26–29 Mar 2027; Good Friday to Easter Monday, moves with Easter
Promo season: The day itself
Markets: 11 of 11; 🇩🇪 🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇵🇱 🇳🇱 🇧🇪 🇸🇪 🇮🇪 🇵🇹

Calendar

Easter: the next editions

Easter 202726–29 Mar 2027Set by rule
Easter 202814–17 Apr 2028Set by rule

Past editions

How hard did retailers discount for Easter?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025	2026
Europe	60	74	69
🇩🇪 Germany	46	68	28
🇬🇧 United Kingdom	68	72	68
🇫🇷 France	63	68	78
🇪🇸 Spain	43	74	34
🇮🇹 Italy	58	87	70
🇵🇱 Poland	64	69	84
🇳🇱 Netherlands	48	52	84
🇧🇪 Belgium	45	75	78
🇸🇪 Sweden	66	51	41
🇮🇪 Ireland	65	73	50
🇵🇹 Portugal	78	92	–

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

FAQ

Easter: quick answers

When is Easter 2027?: Easter 2027 runs 26–29 Mar 2027 across 11 European markets. The date is certain (good Friday to Easter Monday, moves with Easter).
When is Easter 2028?: Easter 2028: 14–17 Apr 2028 (set by rule).
Which countries celebrate Easter?: Of the markets Dealmeteo tracks, Easter applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.
Which country had the strongest Easter discounts in 2026?: On the Dealmeteo Promo Heat Index (0-100), Poland scored 84 during Easter 2026, the highest of the markets we measured; Germany was the lowest at 28.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.