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Event guide

January sales 2027

January sales 2027 runs 1–31 Jan 2027 in United Kingdom and Ireland. This is our estimate (usually 1–31 January).

Estimate 
Date
1–31 Jan 2027
Usually 1–31 January
Promo season
The day itself
Markets
2 of 11
🇬🇧 🇮🇪

Calendar

January sales: the next editions

  • January sales 20271–31 Jan 2027Estimate
  • January sales 20281–31 Jan 2028Estimate

Past editions

How hard did retailers discount for January sales?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market202420252026
Europe707569
🇬🇧 United Kingdom727571
🇮🇪 Ireland657764

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

FAQ

January sales: quick answers

When is January sales 2027?
January sales 2027 runs 1–31 Jan 2027 in United Kingdom and Ireland. This is our estimate (usually 1–31 January).
When is January sales 2028?
January sales 2028: 1–31 Jan 2028 (estimate).
Which countries celebrate January sales?
Of the markets Dealmeteo tracks, January sales applies in United Kingdom and Ireland.
Which country had the strongest January sales discounts in 2026?
On the Dealmeteo Promo Heat Index (0-100), United Kingdom scored 71 during January sales 2026, the highest of the markets we measured; Ireland was the lowest at 64.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.