When is Mellandagsrea 2027?

Mellandagsrea 2027: 26–31 Dec 2027 (estimate).

Which countries celebrate Mellandagsrea?

Of the markets Dealmeteo tracks, Mellandagsrea applies in Sweden.

Event guide

Mellandagsrea 2026

Mellandagsrea 2026 runs 26–31 Dec 2026 in Sweden. This is our estimate (usually 26–31 December).

Estimate

Date: 26–31 Dec 2026; Usually 26–31 December
Promo season: The day itself
Markets: Sweden; 🇸🇪

Calendar

Mellandagsrea: the next editions

Mellandagsrea 202626–31 Dec 2026Estimate
Mellandagsrea 202726–31 Dec 2027Estimate
Mellandagsrea 202826–31 Dec 2028Estimate

Past editions

How hard did retailers discount for Mellandagsrea?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025
Europe	49	30
🇸🇪 Sweden	49	30

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

The national press of our markets published 170 articles about Mellandagsrea 2025.

FAQ

Mellandagsrea: quick answers

When is Mellandagsrea 2026?: Mellandagsrea 2026 runs 26–31 Dec 2026 in Sweden. This is our estimate (usually 26–31 December).
When is Mellandagsrea 2027?: Mellandagsrea 2027: 26–31 Dec 2027 (estimate).
Which countries celebrate Mellandagsrea?: Of the markets Dealmeteo tracks, Mellandagsrea applies in Sweden.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.