When is Mors dag 2028?

Mors dag 2028: Sun, 28 May 2028 (set by rule).

Which countries celebrate Mors dag?

Of the markets Dealmeteo tracks, Mors dag applies in Sweden.

Event guide

Mors dag 2027

Mors dag 2027 falls on Sun, 30 May 2027 in Sweden. The date is certain (the last Sunday of May).

Set by rule

Date: Sun, 30 May 2027; The last Sunday of May
Promo season: The day itself
Markets: Sweden; 🇸🇪

Calendar

Mors dag: the next editions

Mors dag 2027Sun, 30 May 2027Set by rule
Mors dag 2028Sun, 28 May 2028Set by rule

Past editions

How hard did retailers discount for Mors dag?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025	2026
Europe	46	55	66
🇸🇪 Sweden	46	55	66

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

FAQ

Mors dag: quick answers

When is Mors dag 2027?: Mors dag 2027 falls on Sun, 30 May 2027 in Sweden. The date is certain (the last Sunday of May).
When is Mors dag 2028?: Mors dag 2028: Sun, 28 May 2028 (set by rule).
Which countries celebrate Mors dag?: Of the markets Dealmeteo tracks, Mors dag applies in Sweden.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.