When is Mother's Day (2nd Sunday of May) 2028?

Mother's Day (2nd Sunday of May) 2028: Sun, 14 May 2028 (set by rule).

Which countries celebrate Mother's Day (2nd Sunday of May)?

Of the markets Dealmeteo tracks, Mother's Day (2nd Sunday of May) applies in Germany, Italy, Netherlands and Belgium.

Which country had the strongest Mother's Day (2nd Sunday of May) discounts in 2026?

On the Dealmeteo Promo Heat Index (0-100), Italy scored 85 during Mother's Day (2nd Sunday of May) 2026, the highest of the markets we measured; Germany was the lowest at 56.

Event guide

Mother's Day (2nd Sunday of May) 2027

Mother's Day (2nd Sunday of May) 2027 falls on Sun, 9 May 2027 in Germany, Italy, Netherlands and Belgium. The date is certain (the second Sunday of May).

Set by rule

Date: Sun, 9 May 2027; The second Sunday of May
Promo season: The day itself
Markets: 4 of 11; 🇩🇪 🇮🇹 🇳🇱 🇧🇪

Antwerp celebrates on 15 August.

Calendar

Mother's Day (2nd Sunday of May): the next editions

Mother's Day (2nd Sunday of May) 2027Sun, 9 May 2027Set by rule
Mother's Day (2nd Sunday of May) 2028Sun, 14 May 2028Set by rule

Past editions

How hard did retailers discount for Mother's Day (2nd Sunday of May)?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025	2026
Europe	59	67	74
🇩🇪 Germany	44	55	56
🇮🇹 Italy	74	73	85
🇳🇱 Netherlands	64	–	–
🇧🇪 Belgium	63	–	77

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

FAQ

Mother's Day (2nd Sunday of May): quick answers

When is Mother's Day (2nd Sunday of May) 2027?: Mother's Day (2nd Sunday of May) 2027 falls on Sun, 9 May 2027 in Germany, Italy, Netherlands and Belgium. The date is certain (the second Sunday of May).
When is Mother's Day (2nd Sunday of May) 2028?: Mother's Day (2nd Sunday of May) 2028: Sun, 14 May 2028 (set by rule).
Which countries celebrate Mother's Day (2nd Sunday of May)?: Of the markets Dealmeteo tracks, Mother's Day (2nd Sunday of May) applies in Germany, Italy, Netherlands and Belgium.
Which country had the strongest Mother's Day (2nd Sunday of May) discounts in 2026?: On the Dealmeteo Promo Heat Index (0-100), Italy scored 85 during Mother's Day (2nd Sunday of May) 2026, the highest of the markets we measured; Germany was the lowest at 56.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.