When is Valentine's Day 2028?

Valentine's Day 2028: Mon, 14 Feb 2028 (fixed date).

Which countries celebrate Valentine's Day?

Of the markets Dealmeteo tracks, Valentine's Day applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.

Which country had the strongest Valentine's Day discounts in 2026?

On the Dealmeteo Promo Heat Index (0-100), Ireland scored 86 during Valentine's Day 2026, the highest of the markets we measured; Sweden was the lowest at 26.

Event guide

Valentine's Day 2027

Valentine's Day 2027 falls on Sun, 14 Feb 2027 across 11 European markets. The date is certain (every year on 14 February).

Fixed date

Date: Sun, 14 Feb 2027; Every year on 14 February
Promo season: The day itself
Markets: 11 of 11; 🇩🇪 🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇵🇱 🇳🇱 🇧🇪 🇸🇪 🇮🇪 🇵🇹

Calendar

Valentine's Day: the next editions

Valentine's Day 2027Sun, 14 Feb 2027Fixed date
Valentine's Day 2028Mon, 14 Feb 2028Fixed date

Past editions

How hard did retailers discount for Valentine's Day?

Promo Heat Index (0-100) during the event, by market. It combines the share of tracked retailers on promotion, the number of live campaigns and how deep the discounts were.

Market	2024	2025	2026
Europe	64	77	70
🇩🇪 Germany	60	66	46
🇬🇧 United Kingdom	73	79	76
🇫🇷 France	75	76	68
🇪🇸 Spain	50	90	74
🇮🇹 Italy	59	85	81
🇵🇱 Poland	71	84	76
🇳🇱 Netherlands	52	61	72
🇧🇪 Belgium	46	77	–
🇸🇪 Sweden	27	47	26
🇮🇪 Ireland	67	79	86
🇵🇹 Portugal	77	85	–

A dash means fewer than three retailers were covered. Historical data (2023–2025) is reconstructed from public captures in the Internet Archive's Wayback Machine. Not every page was captured every day, so earlier figures cover fewer retailers and days and carry a wider margin of error. Gaps are shown as gaps, never estimated. Source pages are linked for every data point. Methodology

FAQ

Valentine's Day: quick answers

When is Valentine's Day 2027?: Valentine's Day 2027 falls on Sun, 14 Feb 2027 across 11 European markets. The date is certain (every year on 14 February).
When is Valentine's Day 2028?: Valentine's Day 2028: Mon, 14 Feb 2028 (fixed date).
Which countries celebrate Valentine's Day?: Of the markets Dealmeteo tracks, Valentine's Day applies in Germany, United Kingdom, France, Spain, Italy, Poland, Netherlands, Belgium, Sweden, Ireland and Portugal.
Which country had the strongest Valentine's Day discounts in 2026?: On the Dealmeteo Promo Heat Index (0-100), Ireland scored 86 during Valentine's Day 2026, the highest of the markets we measured; Sweden was the lowest at 26.

Also coming up

Other shopping events

Full calendar

Dates checked 1 Nov 2026. Live promotion levels for every market are on the Europe Live Monitor.